Taking open enrollment underground for L.A. Care Covered
L.A. Care Covered offers the only healthcare insurance plans created for Angelenos by Angelenos. And LACC wanted to reach L.A. residents during that all important open enrollment period. So we came up with a “multi-faceted” campaign that emphasized our unique understanding of L.A.’s diverse audiences. And then we came up with a dynamic way to bring it to those who needed it the most.
“Station Domination”
Our creative greeted subway riders as soon as they took their first step down the stairs at the 7th & Figueroa downtown subway station. And we made sure it followed them all the way onto the subway car.
